This fatass Sumo has personally released a lot of products on AppSumo (5 that did well, 2 that sucked)....and in the last product release (this) I used something that worked surprisingly well. 

By coupling my kopywriting skills with this tool (that's been around forever), we got tons of sales BEFORE we officially launched the damn thing!
 
Wanna know what magical-tool is??
Then scroll down to be enlightened.....
 
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It's a magical computer slave that sits there ALL DAY and delivers emails to people in ORDER.
 
.....otherwise known as an AUTO-RESPONDER!
 
Instead of boooooringly-explaining this to you....let's give a REAL example of how we made Sumo-loads of money off a product BEFORE it was ready for release:
 
-STEP 1.)- We were selling a video-course called the Sumo Business Blueprint LIVE.......and normally we just put the product out there, and PRAY IT WORKS (28% of my products have failed because of this).  
 
 
-STEP 2.)Us fatass Sumo's did something different this time and wanted to get people EXCITED about the product coming out (plus give them a helluv-a-lot of outstanding free info).  
 
 
-STEP 3.)We setup an AUTORESPONDER with a couple of emails (eventually it turned into 12 emails like this:

 
 
-STEP 4.)We took our fat-Sumo-hands off the controls....and let our autoresponder SLAVE do all the work!
 
 
-STEP 5.)Spaced out 1-day apart, each person on the email list would get an email.....everyday....with kick-ass info on how to stop being a "wantrepreneur" (that's what the product was about). 
 
 
-STEP 6.)By the time people got to the end of the email sequence, they were BEGGING US TO BUY IT (no kidding)!
 
BTW....If you actually wanna see the auto-responder we're talking about in action....just signup to the email list on this page.....you'll get the emails each day for 12 days:
http://www.appsumo.com/i-hate-wantrepreneurs/ 
...it's actually good-ass content! 
 
 
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ANYYYHOWW......by making that autoresponder we did HELLA more sales than expected.
 
Do you wanna see exactly how we planned and setup this autoresponder?
 
We also know autoresponder tricks that work across all different industries (ecommerce, brick-n-mortar stores, digital products, consulting etc......) using our Kopywriting methods.  
 
If you DO wanna see this all in action....respond to this email saying something like "YES! YES! YES! I'M DYING TO KNOW MORE AND I'D EVEN BE WILLING TO PAAAYYYY TO SEE EXACTLY WHAT YOU FATASS SUMO'S ARE DOING WITH AUTORESPONDERS!!! :-)  :-)  :-)"
 
 
Peace out Kopywriting Kid.
Neville - A fatass Sumo
 
 
P.S.  Seriously....respond to this email with your response.  We gauge interest this way, and if enough Sumo-lings want something, we deliver the goods! (and it takes you only three seconds to reply)
 
P.P.S.  Three seconds is also how long it takes me to inhale a taco!