I'm gonna do two things in this email:
 
1.) Show you how to "get ideas" when you have writers block.  
2.) Brag about how Joseph Sugarman made me a lot of money.
 
I'm going to interweave these two subjects together.   Grab a drink and take 4 minutes to read this all-the-way-through:
 
Let's start off with a common question of "WHEN I SIT DOWN TO WRITE, I GOT NOTHIN!" 
 
People often can't come up with "an angle" to write their kopy.  
 
For example, if I'm trying to write kopy for a How To Learn HTML5 course, how do I know what to write on this blank-slate??
 
There's all sorts psychological techniques I can spill on you to solve this. But fuck em....
Here's the easy way I use:
 
I grab my copy of Joseph Sugarman's Advertising Secrets of the Written Word....  
(and yes, this absolutely IS an affiliate link I make money from, I feel no shame in HIGHLY recommending this book).  
 
....and thumb through the "Triggers" Mr. Sugarman describes.  
 
Joe Sugarman (legendary copywriter) has a list of about 30 "triggers" that make someone want to buy.  
 
Some of the triggers for example are:
"BIG DEAL NEVILLE.....HOW DOES THIS HELP ME GET RID OF WRITERS BLOCK??
 
Shuttup and listen my young & dumb friend!
 
Remember how I was sitting down to write some copy for the How To Learn HTML5 course?  
 
Well let's run through JUST those few triggers we listed above, and get some "angles" to write about:
 
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Trigger: STORYTELLING.
I would tell a story how "Jason" went from low-level designer, to highly-paid developer through learning HTML5 in his spare time.  Like this:
 
"Jason was working as a low-level designer.....it wasn't SO bad....but he envied the developers getting paid twice his salary just because they develop iPhone apps. 

Jason could program a few things, but never learned HTML5 since it was such a new language.  He found our HTML5 course, and within the first DAY programmed his first web app (a very simple web-calculator).  

While taking the course, one week later he had his first iPhone app developed.  

Within a month, his company was asking him to take a pay raise and join the team as a developer.  

All because he saw a "stupid little ad" for a $49 HTML5 course." 
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Trigger: SIMPLICITY.
I would talk about how easy it is to learn HTML5 from home....like this:
 
"It's true....you can take course about HTML5 at your local college, but unless your local college is a high-end computer science school like M.I.T. or Stanford, it's unlikely you'll have HTML5 classes in your area since this is such a new language.

Not to mention the price of a college class....an average of $3,000 per course.  
Not to mention GETTING INTO the college in the first place!

Instead you can learn the same material, in a hands-on format (all video), from an HTML5 master......all from your computer.  

You can go fast or slow as your learning level allows."
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Trigger: GREED.
I would give an example that gets their greed-glands fired up....like this:
 
"The Apple App Store pays out $1billion a MONTH to developers who make apps.  More than 35,000,000 downloads of apps per day.  

But you know what? ....if you only know Flash......THE iPHONE DOESN'T USE FLASH!!  
You can't be part of this app-bandwagon without knowing HTML5.  

It's easy to convert from Flash to HTML5, but you need to learn from a master.  This course takes you through moving to HTML5 step-by-step so you can make iPhone apps."
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Trigger: DESIRE TO BELONG.
I would use this trigger to write something like:
 
"Take a look through job-listings for programmers, and notice you'll see the same thing.  HTML5.  "Must know HTML5" 

....over and over again.

It's because everything is moving from HTML5 from the old-school Flash technology.  

NOT knowing HTML5 is an almost guaranteed dis-advantage for programmers looking for work.   

This course costs $49 and can completely change your skill set to match the top programmers."
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Ya see what happened there?  Just browsing through 4 of Joe Sugarman's "triggers" I wrote 4 totally-different stories about the same course.
 
....and there's 26 more Triggers to choose from!!
 
So if you're blankly staring at a screen trying to write something, Grab your copy of Joseph Sugarman's Advertising Secrets of the Written Word .....thumb through the "Triggers" ....and you'll soon have a flood of idea "angles" to write about.
 
 
Peace.  
Neville - KopywritingKourse guy
 
 
P.S.  I've actually met Joe Sugarman before...he was AWESOME!