*Take 4 minutes to read this email when you have time.....or please unsubscribe immediately!

Neville here again.  I'm teaching you how to write subject lines today.  

If you didn't read the last email, click this linky-link.
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OK OK, LET'S LEARN ABOUT SUBJECT LINES THAT PEOPLE ACTUALLY WANNA READ!:

I'm showing you two ways to write subject lines that GRAB attention (without just tricking them reader):
METHOD 1.) The benefit-driven way.  
METHOD 2.) The so-easy-a-4-year-old-can-do-it way.  
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Imagine your email inbox, if there's an irrelevant or obviously spammy email you don't want to read, you most likely hit:

::DELETE:: ::DELETE:: ::DELETE::   ....before you open the email.  

So before you've even given that email a shot.....you deleted it.  WHY?

BECAUSE THE SUBJECT LINE SUCKED!  
-or-
The subject line mentioned something you didn't want to read about.  

So if your subject line blows.....your email doesn't even get READ.  So here's how you get around that:  


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METHOD #1: The Benefit-Driven Subject Line:
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Let's say you signup for the file-sharing service DropBox.  If the email confirmation says something like:

Welcome to DropBox.  Your account is now activated.  


....you will acknowledge it, then delete the email.  Why on earth would you continue to read it?  

HOWEVER.....maybe we could increase DropBox's interest if they sent out an email like this:

You got DropBox!  Now read this to see how DropBox makes you more money.


The email can then describe three ways that DropBox can help programmers share files better.....or save people money explaining why they don't have to by additional hard drives.....or how people with jobs can collaborate with co-workers better with DropBox.  Etc etc etc etc etc etc etc etc etc........

But that subject line shows you some benefit inside the email....so you're more likely to open it.  

We can even change it up for a different benefit....maybe something like this:

U got DropBox! Get a friend to signup and YOU get 5GB more space...read this to see how:


....the email will then go on to show how DropBox's referral program works.  This will surely get more people to sign their friends up, and all we did is change up a bit of text!  

SO here's some more examples of Benefit-Driven subject lines:

I can fix your computer at your house (for 70% less than a big store)

----

Most kids are dumb.  Baby Einstein helps YOUR baby to start learning NOW.

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Here's three (non-obvious) ways to cut your monthly expenses:

----

If you're a loser guy, here's 2 ways to pickup more girls:

----

Your writing is terrible.  These free emails will un-suck your writing.  


Make sure your subject line shows some benefit THEY will get by reading your email.

Get the point?

Good!  Now let's move on to the next (even easier) method:


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METHOD #2: The so-easy-a-4-year-old-can-do-it way:  
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Let's say your brain capacity isn't large enough to make a "Benefit Driven" subject line.  

OK my dumb friend, let me show you how to make a good subject with ZERO brain power!
::make sure to hold my hand::

Let's pretend we're sending out an email about web design....or web design services.  Something along those lines.  Here's whatchya do:

This-is-so-easy-STEP 1.)
Go to Digg.com and type in the words "Web Design" into the search box.  



This-is-so-easy-STEP 2.)
Organize the search results by the "Most Dugg" option:  





This-is-so-easy-STEP 3.)
Pick one of those headlines as a subject line.  





This-is-so-easy-STEP 4.)

Drop your jaw in awe of how easy that was!

Out of just those top-few results we have some really killer subject lines like:

How a web design goes straight to hell


Worst website ever?  Why?


"Make a website for me, since we are friends..."


Now wasn't that simple?

So now whenever you have some trouble coming up with a catchy headline....try one of these methods taught in the KopywritingKourse.

Peace,
-Neville